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Affiliate Marketing - How Ezine Ads Explode your Online Profits
by Mike Beatham
So we re looking at E-zine advertising. Just a quick overview ezines are
basically email newsletters, but most don t redirect to a site, they just
leave the full text content in the email. A good ezine publisher will
engage more with their subscribers and readers by sending them to webpages
where the content is a bit more interesting - find out if they do this as
ezines like this nurture a more involved and active subscriber.
Ezines can be done around virtually any subject there is out there and it
will build up a subscriber base in time and eventually these publishers
may begin to offer advertising space to companies and, of course,
affiliates.
Now, there s two types of ezine ad placement you ll find authors offer you
a small ad similar to the one s you write with pay-per-click, you know, a
few lines of enticing text that has the sole aim of getting a
click-through to a website. The other type of placement is a solo ad. A
solo ad allows you to take over one whole issue or mailing of the ezine
and write your own content in there often without limited space (although
it tends to be 500 words for an optimum solo ad). To place an ad costs
money in most cases and you ll find the costs vary, but the most expensive
ads will be the solo ads, followed by top placement sponsor ads, and then
the middle to bottom classified ads.
You ll find that with solo and top place sponsor ads, you have no
competition ads around you so it s just your message getting across, but
with middle and bottom ads there can be 3 5 ads all competing in a very
limited space, so you want to think about your budget and choose wisely.
Solo ads range from $20 (and I m gonna use US dollars here as it s a
universal currency) $20 to ridiculous amounds like $2000, but most are
under the $50 mark.
If you go to www.ezineadauction.com you ll come to a great site which is
similar to ebay but obviously aimed at ezine advertising. Once you ve
signed up for free, you can browse the listings and find ezine publishers
in the niche you want to promote in. These publishers will be offering ad
space to you for various amounts of money. What I find is the more
subscribers an ezine has, and the more competitive it is, the more the
publisher charges you to place an ad. Some will be offering placement for
the top of the email, middle or the bottom and again, costs vary
accordingly. A top ad is obviously going to get the most attention because
it s the first thing readers will see when they open the email.
The good thing is, you can guarantee most of the ezine s subscribers will
at least see your ad because they signed up to receive that newsletter in
the first place. Here s some tips I ve learned over the years about
placing small ads in ezines...
Avoid middle placement because when people are in the middle of reading an
issue, they re not likely to just abandon it midway through if it s at all
engaging. A bottom ad is actually much more attractive than marketer s
think because to get to your ad it takes a very active reader to read all
through the issue right to the bottom, and then naturally they ve finished
with the email, so your ad right at the bottom is in a way a new action
for them to take - an active reader = an active response to your
promotion.
If you ve targeted the right ezine niche, people will often click on your
link because they think it s a continuation of the ezine or more
information , and that s something you can build on in your ad, if you
write for more information on A good tip here is to contact the publisher
just before you re about to send them your ad and just ask them what the
jist of the next issue is. So if it s an ezine about home and garden, and
the issue you re going to be advertising in is specifically covering water
features then you should capitalize on this and select a good affiliate
product closely related to this. Simple. This is an unknown trick because
marketers don t even think of asking what are you writing about in your
next issue find out and offer something of relevance, don t just guess
with something broad, remember targeted niches get the best response.
Copyright © Michel Richer
About the Author: This was just PART of ONE income stream affiliate
marketing gives you. If you want to learn about more than 20 income
streams, sign up FREE for Mike Beatham's free video & audio e-course and
learn to profit from all directions! http://www.FutureAffiliate.com
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