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Launching Your Affiliate Program Correctly
by Mark Kenny
To any Internet Marketer these days an affiliate program is absolutely
essential marketing method of achieving a decent e-growth. Allowing others
to promote your products or services can be the most efficient way of
selling your products as you only pay for successful results, whether
these are leads, sales Or traffic.
Unfortunately with the hundreds of affiliate programs that are started
weekly by merchants, Attracting Your fair share of affiliates willing to
participate in your program is never an easy goal unless you are already
experienced in such matters.
With this in mind there are several solutions catered towards announcing
your program to the industry. The most obvious solution is offered by
affiliate program submission services which submit your program to the
relevant directories, in the hope that affiliate marketers will find and
join your program. These can charge up to $300 (Usd) which may seem a bit
excessive for inclusion in the majority of directories.
On the positive side they will present your program accurately and
promptly to the correct editors, And these submission services are
normally very well established and recognised as professionals by the
editors of such directories. You'll find that most directories themselves
recommend you use these services.
An alternative method is to submit your site manually to these affiliate
directories. This will take a lot of time as researching these directories
alone can be a mammoth task. You can easily spend a week just finding
these directories & even with a complete list Of directories you'll
discover that some will only accept submissions from the paid submission
services. If your going to follow this route, Affiliatecrashcourse.com
offers an ebook containing a list of such directories saving you days of
searching though Google & Yahoo for the results. The majority of
directories are free to list in, Offering you an upgraded spot for a small
fee.
Whichever method you use to get your program listed whether its doing it
manually, Or paying you will generally find that the main directories such
as Associateprograms & Adbility will contact you within a few days. These
are also the ones that will supply you with the most prospects. Some of
the smaller directories will take months to list your program, I've known
it to take up to three months to get a listing in some of these
directories.
It's not an ideal situation especially when you launch your own program
you'll want to atract some super affiliates, Those marketers already
established with several successful web sites & massive mailing lists
which can push your program for you. But in reality, they are not likely
to be watching these directories for the release of your program.
However, one place where you can find these super affiliates is on Joint
Venture Websites. A JV Site is where marketers present offers to each
other in the hope of finding partners to promote their programs and if you
use them along with the main affiliate directories you can give your
program a successful launch. Additionally by listing In JV sites you are
establishing some credibility for yourself with other marketers. These are
marketers who you could find yourself dealing with time and time again.
You can find a list of JV Web sites at:
Http://trading-web-solutions.com/jv
Personally I subscribe to a lot of mailings from established internet
"gurus" and you often see a few of them promoting identical offers.
Believe me this is not a coincidence, I've saw announcements listed at JV
Sites and within a few days everyone is promoting them including these
gurus. Just make sure you research and develop your affiliate program
properly before launching on A JV Site. If you do it badly they won't
forget you - But for the wrong reasons.
About the Author: Mark Kenny creates turnkey websites for internet
entrepreneurs to promote. You can see a selection of the work he is
involved in at: http://www.trading-web-solutions.com and
http://www.concept-casinos.com
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