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The 7 Truths of Being An Affiliate
by Niall Roche
In November 2002 I found myself bored and online one night. I decided to
have a look on the web for a way of making some extra cash. I found
something called an E-book (no idea what that meant back then) called
"1000 Ways to Make Money". I devoured this book. I found myself more and
more excited from the ideas I was reading. The final money making idea in
that book was "Start a website to promote this book and make 40%
commission for doing so". Great! A business for me to start doing
something I enjoy - tinkering with websites. I was a happy man.
I bought myself a domain name and some hosting. I took out all my old
books on HTML and got to work. "I can easily earn a couple of thousand in
the next 2 or 3 months doing this", I thought. "Setup a website, link it
to the authors website and make money. Easy. The search engines will love
my new website and the sales will come rolling in. I can quit my job!".
BOOM. 6 months or so later the dream was over. Day dawned and my eyes
opened up a bit. The only money that had changed hands was money going
from my pocket into someone elses. SEO, PPC, Ebook, Guru, Ezine, auction,
advertise, link, reciprocal, monetize blah blah blah. These terms swam
around in my head day and night. I stopped and realized it was time to
re-evaluate my new "business". I jotted down some of the lessons I've
learned. I hope you can benefit from my hard earned experience.
Truth 1
There is no easy way to get rich. It takes work. A lot of work but it is
SO rewarding when you make your first affiliate commissions.
Truth 2
There are no Gurus. Gurus are the guys who have made their money and are
now going to get even even richer flogging us the next "quick fix".
Somebody calling themselves a guru is like me walking around my hometown
shouting "behold I am your Messiah". Yes that would be utterly ridiculous.
So is calling yourself a guru.
Truth 3
There are no quick fixes. I would suggest that you ignore anybody offering
you a quick fix to making money online - it's a scam whatever they're
offering.
Truth 4
If it makes you uneasy then don't get involved with it. If it looks like a
dog, smells like a dog and walks like a dog.... well...... it's a dog.
Truth 5
There are no quick and permanent fixes to good search engine rankings. It
takes work, good content and common sense. With the right tools (some of
these are free) and information anybody can increase their search engine
rankings - believe me I'm living proof.
Truth 6
Don't believe the hype. If you read a sales letter on a website remember
that its job is to convince you to buy the product. As my mother would say
"Believe half of what you hear and none of what you read".
Truth 7
Content is king. Interesting, involving content is what keeps people
coming back to your site. There are gimmicks that can "generate" content
for you but they have a limited lifespan. If you can't write content then
hire someone who can.
Are you scared now? Yes? Good! At least now you might realize the simple
truth. Affiliate selling isn't easy. It's a whole heap of fun when it's
going well and totally disheartening when it's not. Just like a normal,
real, honest-to-God business. That's the hardest lesson to learn folks.
Doing business online is just like doing business offline - ye gotta work
at it.
If you want a good guide to starting your own affiliate business then I
suggest you check out the Super Affiliate Handbook.
If you're serious about increasing your Search Engine Rankings then check
out Rankings Revealed.
And last but not least if you want solid information on creating your own
cotent then have a look at Turn Your Words Into Traffic or Create Website
Content Fast.
About the Author: The author, Niall Roche, is owner of
Affiliate-Advocate.com. If you'd like to learn more any of the resources
mentioned in this article visit http://www.affiliate-advocate.com/ for
reviews of the above. info@affiliate-advocate.com
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