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How to turn leads into sales with autoresponders
by Chad Cook
It is an established fact that autoresponders can boost sales. Customers
tend to buy, and buy more, from people they are familiar with. But as the
web is a faceless arena, how do you create familiarity then? The answer is
an autoresponders. After a customer has answered to your advert or notice
on the web, you can create a situation of familiarity automatically with
auto responders to convert that initial response to a sale. After all
that’s what businesses exist to do.
The safest technique is to follow up the initial enquiry or interest with
enticing messages. Customers usually need more information or confidence
to buy.
In this regards, you will have to put your autoresponders to work.
This is how it goes:
You set up autorespnders to send three pre-sell messages to the
prospective customer who has expressed interest in your product. In the
initial follow-up letter, you don’t need to say much else the interest
will wane right away. Customers rarely tolerate hard sales approach.
Rather be brief and emphasize the importance, uniqueness or cost
effectiveness of your product or service. Remember that, this letter is
supposed to encourage the reader to buy without going much into service or
product specifications.
On the second day, the autoresponders will have to send a second letter.
This one should be explanatory and particularly – particularly – mention
why the customer needs to buy and the benefits he will derive from such a
purchase. Make sure you have stated the price, quantity, terms of
shipping, taxes and after sales support in clear, common English language.
Avoid technical jargons which may need a lot of interpretations. You want
your clients to buy quickly and not refer to encyclopedias before
understanding terms you have used.
The third letter from the autoresponders can be sent about a week or later
from the date the second one was sent. In this letter, you suggest to the
reader that perhaps he was unable to respond due to busy schedule,
meetings, etc. The purpose of tgis letter is to rekindle his interest or
remind him of your offer. Now, do not repeat the same things you said in
your previous letter. Rather take a different perspective to present your
product or service.
If the third letter from the autoresponders fails to yield any response,
then stretch the timing of the next letter to a month. If the reader sees
your letter regularly and one day decides to purchase the product, you
will be the first he turns to as he would have by now accumulated a lot of
info about the product to make a decision. Perhaps more importantly, you
would have created the familiarity needed by people to build trust and
confidence.
It may have to be understood that not all autoresponders can accomplish
the task we have enumerated above. The functions we have alluded to in the
article can best be handled by a professional auto responder such as the
ones found at http://www.aceresponse.com/ These are high grade
autoresponders with excellent facilities for designing the letters,
setting the timing and even performing other auto pilot duties.
So that is how autoresponders can do the job of a salesman for you – all
at the click of a mouse. You don’t need extensive knowledge to be able to
put this sales generating method into practice. Neither do you need to
know about html. You simple knowledge about websites and email is all you
need to get the power out of this tool.
Article was written by Chad Cook
About The Author: Chad Cook has been doing email marketing since
2000. You can learn more about his autoresponder Tips & Tricks at:
http://www.aceresponse.com/AutoResponder_Tips.pdf For more of Chad's
Internet marketing tips, tools, news, articles, and resources, visit:
http://www.aceresponse.com/
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