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How to write compelling autoresponder messages that recipients will
love to read
by Chad Cook
An autoresponder can send emails but the essence is that those emails get
read and acted upon by the recipients. There is less benefit to a business
if emails that get sent at the cost of bandwidth, just get deleted because
they fail to convey the essential information the receiver needs.
We take a look at the factors that will create a conducive atmosphere for
a message in an autoresponder email to be read. I mean the kind of stuff
that will make an Eskimo order air conditioners.
Sequence:
Let the entire text of the autoresponder email flow like a story. Be
sequential. For example, start talking about difficulties people face
before you suggest a solution. If you are marketing twin-blade razors for
example, you will have to talk about the ineffectiveness of single blade
razors first before you talk about the effectiveness of twin models. This
way, you are presenting the issue logically to the reader and before he
gets to your main message, he understands the limitation of a certain
situation and the need to improve it.
Killer headline:
According to research, every web visitor takes 5 seconds to decide whether
a material is of value to him. Normally, the headline tells it all. If you
are unable to attract a reader through your headline in an autoresponder,
it will be difficult or almost impossible to convince him later in the
body. The headline should be compelling enough for the reader to want to
read on. If you are selling lawn mowers to an affluent neighborhood, you
may have it wrong if you wrote
'Buy cheap lawn mowers and make great savings'
The affluent does not need to save. It is the middle and lower class that
needs savings most. Top class neighborhoods are rich. It is not cost-
effectiveness they want. They want something luxurious, durable or
exquisite.
The following headline can serve your business better:
'Triple-power, dual-purpose, exquisite, sleek mowers for the busy
executive.'
Make the message personal:
People don’t want to be treated generally or as part of a group. They want
individual attention. People will buy products if they are convinced that
it had been purposely made for them. They will also effective read your
autoresponder message if it is addressed to them personally. It is
therefore important to use the second person singular (You) in all cases
to emphasis individuality. Who will be happy or convinced to read a
message on a personal product that has been addressed to thousands of
people?
In this regard. it is advisable to use an autoresponder that has advanced
features to incorporate peoples names and other non-sensitive personal
details in their messages such as the type featured at
http://www.aceresponse.com/
Introduce the message well:
In the opening, tell the reader what the autoresponder mail is about and
why he is receiving it. Many people forget they ever subscribed to an
offer. If you do not make this point, the letter may be treated as spam
and discarded. So at this point, it is essential that you introduce the
subject. If it is a product, begin creating interest about the features,
advantages compared to others, etc. Never mention price here because a
product must sell for what its worth. If the reader has not formed an
opinion about the real value of the product, how do you expect him to be
in the mood to pay for it?
Move the reader to action:
After all the convincing, you need the reader to take action on your
autoresponder email. At the end of the message, help the reader to buy the
product or request for the service. At this point you may talk about the
price, the security of the website and other relevant points. The essence
is that you are making it easy for him to make a purchase.
An autoresponder can boost your sale with the appropriate message. If you
craft the message well, sales will never stop coming in. We have given you
the basics of every auto autoresponder message. Remember, good messages
need to go with a good autoresponder for this we recommend
http://www.aceresponse.com/
About The Author: Chad Cook has been doing email marketing since
2000. You can learn more about his autoresponder Tips & Tricks at:
http://www.aceresponse.com/AutoResponder_Tips.pdf For more of Chad's
Internet marketing tips, tools, news, articles, and resources, visit:
http://www.aceresponse.com/
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